How To Sell Final Expense

Understanding Why We Sell Senior Life Insurance

Understanding how to sell final expense insurance starts with understanding final expense coverage. Term life insurance often ends at a point when people have become the most vulnerable to being able to qualify for life insurance, some life insurance companies have developed coverage plans specifically for the senior market.

Known as senior life, guaranteed life insurance, or final expense life insurance these are, basically whole life insurance policies that will stay in force as long as the premiums are paid or until the policy is “paid up”. With this type of policy the insured person can relax, knowing they will have life insurance for their whole lives, and not just for a period of years.


Paul McClain – FEX In Home


Tiffany Gruenberg – FEX Close



The premise of a Final Expense Life Insurance is putting a policy in force that will help offset the burden of final expenses for the surviving family. Some final expense costs include, burial, cremation, transportation, credit cards, other loan balances, and ultimately loss of income for the surviving partner.

In addition, often times legacy creation is a goal in final expense sales in order to leave extra money to the children or grandchildren to help set them up financially with a last love letter gift from their passing family member.


Major Selling Points for Final Expense Coverage

The following features of end-of-life coverage for seniors make this type of insurance extremely attractive:

  • No physical
  • No blood draw
  • Coverage ranges from $1,000 to $35,000
  • Ability to specify more than one beneficiary
  • On approved policies, the coverage begins as soon as the initial premium is paid.
  • For those seniors who have some major health issues, some companies offer a guaranteed issue with a period of 2-3 years of partial coverage before the full amount of coverage becomes active.

Funeral Plan vs. Final Expense


Marc Meade – Final Expense In Home


“What most people do is they want to put something in place, so that if you died or became terminally ill yesterday, money would come in to the family today to eliminate any debts and financial burdens associated with your illness or death.”